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Search word : "Winter Bookstore",   Search result : 6
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[TREND / KNOWLEDGE]

Audiobooks in Korea: Users and Service Providers

Audiobooks in Korea: Users and Service Providers Service and Content Providers in Busy Days with Market’s Growing Interest in Audiobooks   2021.04.05     In the previous March edition, we talked about the audiobook industry's current status in Korea and its prospects in 2021. Consumers and service providers play a pivotal role in expanding the market and business opportunities. Furthermore, it is meaningful to witness how they interact with each other in the audiobook ecosystem contributes to the industry’s healthy growth and maturity. In this April’s edition, let’s find what behaviors audiobook consumers have shown to the market.   Recently-made audio content enabling interaction among provider and users, providing a new-level of “experience”.   As the pandemic is not showing any signs of abating, more people are enjoying audiobooks at home instead of going to bookstores or libraries. In the previous edition, we introduced how “Wela...
  • VOL.33 / 2021.04
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[INFORMATION / INFO]

K-Book Promotion Event

Info   K-Book Promotion Event   2021.10.05                     Meet K-Books in every corner of the world!12 Cultural Centers and 2 Culture and Information Officers will be hosting the K-Book Promotion and Exchange Event between August and December with an aim to spread the values of K-Books and boost public awareness.   Region Country Asia Vietnam, Indonesia, Japan, China, Hong Kong, Turkey Europe Belgium, Sweden (Culture and Information Officer), Spain, United Kingdom CIS Russia Africa Nigeria, South Africa (Culture and Information Officer) Oceania Au...
  • VOL.39 / 2021.10
[TREND / TOPIC]

How to Live in the Generation where You “Watch” Books

How to Live in the Generation where You “Watch” Books   2020.11.02       Today, reading paper books has become just one of the many ways of enjoying books. Even though you don’t necessarily “bite or taste” the books like that famous advertisement phrase, you are able to enjoy books through various channels. In particular, the transformation of diverse media based on books began to lead the new generation where you “watch, listen to, and experience” books. Some people say that “texts will be replaced with videos in the new era,” but such transformation led by the development of platforms is live evidence that books are still more of an interesting or competitive medium than you might think. This is because a generation of videos without texts or books is like a castle built on sand.   Modern society has entered an era where you watch, listen to, and experience books.     Book-related TV Programs are Fading Away   “Book...
  • VOL.28 / 2020.11
[TOPIC / TRENDS]

Diverse Ways to Love Books

Diverse Ways to Love Books   2018.06.28   Dubbed the ‘oldest form of media’, books have been handed ‘death sentences’ with every new appearance of technology. As the use of Internet spread and ‘new media’ shook up the media world along with social networking sites, many forecast a gloomy end to books, saying they would no longer be able to function as a medium to communicate and deliver knowledge. With the appearance of e-books, these doomsayers only found more ground to base their projections upon. One new technology after another seemed to bring the death of books closer.However, these concerns have proved to be unfounded worries based on a number of reasons. One would be a research study that shows content read from physical books is remembered longer than information read online, and readers who have already viscerally realized this are seeking out physical books.Internet broadcast channels like YouTube and podcasts were also seen as threats to books. But t...
  • VOL.10 / 2018.06
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